How to Enhance Your Websites Credibility

HOW TO ENHANCE YOUR WEBSITES CREDIBILITY In my last blog, I talked about taking the fluff out of your company’s website – getting rid of phrases like â€Å"we’re dedicated to† and â€Å"our mission is† and actually saying something about your services. I’m following that up with more ways that you can build credibility on the web and turn casual visitors into paying customers. Here are a few pretty easy things you can do to make your website work harder for you: 1. Add a â€Å"Testimonials† Page. Sure, you’re going to say that you’re the best in the business. But that message is WAY more effective when it comes from your actual satisfied clients. If you’ve got raving fans, show it. Ask your past and current customers to give you some feedback and post it on your site – positive, honest customer testimonials go a long way when it comes to building credibility with prospective clients. 2. Add a â€Å"Case Studies† Page. Show off your problem-solving skills with some real-life examples. You can talk all day about how your company goes the extra mile, but it’s much more interesting – and credible – to post a few case studies. Did your company recently come up with an innovative solution that saved a client thousands? Or have you recently helped a customer solve a major productivity problem? Show what you can do to keep your customers up and running. 3. Add a Client List. Anyone can say that they have hundreds of satisfied clients – but that doesn’t mean it’s true. Instead of simply telling people you have clients, give a few examples. Of course, it’s even better if you’ve got a few big-name, Fortune 500 companies. But even small, local clients are credibility-builders. 4. Add Real Pictures. Now’s not the time to be camera shy. Instead of stock photos, use real pictures of your facilities – and your people. This is especially important if your business is mostly web-based – clients feel like they can put an actual face with a name. 5. Add a Physical Address. Again, this is a big one if you do most of your business online. Most customers feel a lot better knowing that your company actually has an address. A real street address – rather than simply a P.O. box – sends a message that your company is stable. And legitimate. Your street address – and the rest of your contact information – should be at the bottom of every page of your website. Combine these credibility-building ideas with killer copy and a good, easy-to-scan layout, and you’ve got a site that helps drive sales and build up your customer base. Have any other suggestions for crafting a credible website? Leave a comment and let us know!

Christmas Quotes From Famous Writers

Christmas Quotes From Famous Writers The Christmas Holidays are all about traditions. Families and friends sing Christmas carols, and kids listen to stories about Santa  and Rudolph. Whether you are looking for words to express in Christmas cards or letters, in social media or just for fun, here you can find famous quotations by  famous writers. Margaret Cousins Christmas, in its final essence, is for grown people who have forgotten what children know. Christmas is for whoever is old enough to have denied the unquenchable spirit of man. Dale Evans Christmas, my child, is love in action.   Joan Winmill Brown Christmas! The very word brings joy to our hearts. No matter how we may dread the rush, the long Christmas lists for gifts and cards to be bought and given - when Christmas Day comes there is still the same warm feeling we had as children, the same warmth that enfolds our hearts and our homes.   Bess Streeter Aldrich Christmas Eve was a night of song that wrapped itself about you like a shawl. But it warmed more than your body. It warmed your heart...filled it, too, with melody that would last forever.   Oren Arnold Christmas gift suggestions: To your enemy, forgiveness. To an opponent, tolerance. To a friend, your heart. To a customer, service. To all, charity. To every child, a good example. To yourself, respect. Lenore Hershey Do give books - religious or otherwise - for Christmas. Theyre never fattening, seldom sinful, and permanently personal.   Peg Bracken Gifts of time and love are surely the basic ingredients of a truly merry Christmas.   Ray Stannard Baker I sometimes think we expect too much of Christmas Day. We try to crowd into it the long arrears of kindliness and humanity of the whole year. As for me, I like to take my Christmas a little at a time, all through the year. And thus I drift along into the holidays - let them overtake me unexpectedly - waking up some fine morning and suddenly saying to myself: Why this is Christmas Day! Charles Dickens I will honour Christmas in my heart, and try to keep it all the year. W.T Ellis It is Christmas in the heart that puts Christmas in the air. Isabel Currier It is the personal thoughtfulness, the warm human awareness, the reaching out of the self to ones fellow man that makes giving worthy of the Christmas spirit. Charlton Heston My first copies of Treasure Island  and Huckleberry Finn  still have some blue-spruce needles scattered in the pages. They smell of Christmas still. Charlotte Carpenter Remember, if Christmas isnt found in your heart, you wont find it under a tree. Hugh Downs Something about an old-fashioned Christmas is hard to forget. Phillips Brooks The earth has grown old with its burden of care But at Christmas it always is young, The heart of the jewel burns lustrous and fair And its soul full of music breaks the air, When the song of angels is sung.   Charles N. Barnard The perfect Christmas tree? All Christmas trees are perfect!   Erma Bombeck Theres nothing sadder in this world than to awake Christmas morning and not be a child.   Mrs. Paul M. Ell They err who think Santa Claus comes down through the chimney; he really enters through the heart.   Taylor Caldwell This is the message of Christmas: We are never alone. Calvin Coolidge To the American People: Christmas is not a time or a season but a state of mind. To cherish peace and goodwill, to be plenteous in mercy, is to have the real spirit of Christmas. If we think on these things, there will be born in us a Savior and over us will shine a star sending its gleam of hope to the world. Bing Crosby Unless we make Christmas an occasion to share our blessings, all the snow in Alaska wont make it white.   Marjorie Holmes At Christmas, all roads lead home.   Majorie Holmes It comes every year and will go on forever. And along with Christmas belong the keepsakes and the customs. Those humble, everyday things a mother clings to, and ponders, like Mary in the secret spaces of her heart. Bob Hope My idea of Christmas, whether old-fashioned or modern, is very simple: loving others. Come to think of it, why do we have to wait for Christmas to do that? Bob Hope When we recall Christmas past, we usually find that the simplest things - not the great occasions - give off the greatest glow of happiness. Washington Irving Christmas is the season for kindling the fire of hospitality in the hall, the genial flame of charity in the heart. W.C. Jones The joy of brightening other lives, bearing each others burdens, easing others loads and supplanting empty hearts and lives with generous gifts becomes for us the magic of Christmas.   Garrison Keillor A lovely thing about Christmas is that its compulsory, like a thunderstorm, and we all go through it together. Robert Lynd Were I a philosopher, I should write a philosophy of toys, showing that nothing else in life need to be taken  seriously  and that Christmas Day in the company of children is one of the few occasions on which men become entirely alive. Hamilton Wright Mabie Blessed is the season which engages the whole world in a conspiracy of love. Harlan Miller I wish we could put up some of the Christmas  spirit  in jars and open a jar of it every month. Joan Mills Christmas is the keeping-place for memories of our innocence. Garry Moore Christmas is, of course, the time to be home - in  heart  as well as  body. Agnes M. Pahro What is Christmas? It is tenderness for the past, courage for the present, hope for the future. It is a fervent wish that every cup may overflow with blessings rich and  eternal,  and that every path may lead to peace. Norman Vincent Peale Christmas waves a magic wand over this world, and behold, everything is softer and more beautiful. Norman Vincent Peale I truly believe that if we keep telling the Christmas story, singing the Christmas songs, and living the Christmas spirit, we can bring joy and happiness and peace to this world. Andy Rooney One of the most glorious messes in the world is the mess created in the living room on Christmas day. Dont clean it up too quickly. Andy Rooney The best Christmas trees come very close to exceeding nature. Augusta E. Rundell Christmas - that magic blanket that wraps itself about us, that something so intangible that it is like a fragrance. It may weave a spell of nostalgia. Christmas may be a day of feasting, or of prayer, but always it will be a day of remembrance - a day in which we think of everything we have ever loved. Eric Sevareid As long as we know in our hearts what Christmas ought to be, Christmas is. Eric Sevareid Christmas is a necessity. There has to be at least one day of the year to remind us that were here for something else besides ourselves. Ralph Sockman Christmas renews our youth by stirring our wonder. The capacity for wonder has been called our most pregnant human faculty, for in it are born our art, our science, our religion. Margaret Thatcher Christmas is a day of meaning and traditions, a special day spent in the warm circle of family and friends. Thomas Tusser At Christmas play and make good cheer, For Christmas comes but once a year. Lenora Mattingly Weber Christmas is for children. But it is for grownups too. Even if it is a headache, a chore, and nightmare, it is a period of necessary defrosting of chill and hide-bound hearts. Joanne Woodward Which Christmas is the most vivid to me? Its always the next Christmas.

Halewood Essay Example | Topics and Well Written Essays - 3500 words

Halewood - Essay Example Halewood must be cognizant of the fact that it is very difficult to introduce a new product in the market and this is even worsen if there are alternative product that has been in the market for a long time that will be posing a challenge. It thus needs several strategy measures to ensure that the expectedniche is occupied in the market, among other things that will affect their marketing strategy in this case includes; Competition from Alternative Products In designing their marketing and service delivery strategy, the company should look at the issue of alternative products in terms of prices, availability, and the customer’s loyalty associated with them. This is very important in coming up with a marketing strategy that will counter strong sense of establishment in the market from other products. Prices of the alternative products will play a significant role in affecting Halewood marketing strategy because for them to make a break through, they have to retail at a cost low er than those of the established product. The cost of the alternative products will thus be very critical for Halewood to make informed choice on how best they should sell their products in the market in order to have a competitive edge. The availability of the product is equally important for Halewood to evaluate the strategy that should be used to make the product have sufficient inroads in most of the prospective market zones. In most cases, one will find that products availability are skewed to one zone than others, with this realization, Halewood are able to have different strategies in the different areas based on the intensity of other products in the different areas. In an area with more competitive products, there will be intense marketing than those areas that do not experience business rivalry on the same product. Product’s Strength in the Market Halewood will have to consider their product’s strength that the competitive products are not giving, Like in the case of the new product being introduced, the company came up with this taste to provide a solution for those who want an alternative product to consume other than Alcohol or caffeine. This is the strength of the product the company has come up with that probably most business competitors are not providing; most of the probable competitors provide purely alcohol or soft drinks. In this case, Halewood will be providing an intermediary product that will cater for the needs of those who do not want alcohol and caffeine in the afternoon. In their marketing, this should be boldly captured so that the prospective customers can know the unique taste that is provided by the new product (Lawley, 2007, p.83). The fact that the new product is designed in a way to bring in a new taste in the market should be categorically captured in the marketing strategy so that the customers will develop the urge to have its taste and make choice out of it. Understanding Competition Introduction of every ne w product in the market meets an existing competition, to effectively compete with those companies that are already established or introduce customers to new products, a lot has to be done in relation to understanding strategies used by other companies. This will involves researching on the marketing strategies of the competitive companies so that a good understanding of their strengths and weaknesses are known. This will help Halewood to devise a marketing strategy that will counter those that are played by the competitors, it is important to understand the strengths and weaknesses of the competitors in deciding which option to consider (Lawley, 2007, p.88). Having known the weakness and the strengths of the competitor

People have become more overly dependent on technology Essay

People have become more overly dependent on technology - Essay Example According to Spira (2011) technology has been well embraced by so many people in the world. This to some extent has both negatively and positively contributed to the development in various countries. All people depend on technology for several things. Technology has become a back bone to so many things in the world. Technology has been majorly been embraced in the transport and communication sector. Countries that have low level technology are termed as under developed countries while those with high level of technology are the developed countries. Most of the African countries are under developed. This is because of the few industries found in these countries. Klososky (2011) states technology has improved the communication sector to a larger extent whereby people are able to convey their concern to one another despite the distance differences. Communication has become faster, efficient and cheaper. All people can afford mobile phones which are widely used. Most teenagers have embraced Facebook and twitter which are providing easier mode of social networking. Technology has helped in the improvement of transport sector since there are many faster modes of transport that have been invented. Transport means such as aircrafts help someone to reach their destination very fast and easier this has improved the market sectors since perishable goods such as horticultural products can reach the market on time.

Evaluate the claim that German big business was willingly and Essay

Evaluate the claim that German big business was willingly and profitably cooperated with the Nazi regime in the exploitation of Europe, 1939-45 - Essay Example One of the stronger reactions is given to those companies which are discovered or confess to having links with the Nazi regime and from an examination of historical records as well as various other documents it seems clear that many companies willingly cooperated with the Nazis towards the exploitation of Europe. However, it can be shown that the companies had little interest in ideology or the motives of the Nazis; rather, they were interested in making money since that was their main objective. The economic background of the era is important in this respect because when the Nazis came into power, the economic situation of Germany was disastrous. High unemployment rates meant that the economy was under productive and under pressure. During this time, the economic reorganization of the state was made the responsibility of a respected banker, Hjalmar Schacht. Under his guidance, several changes were made to the economic policy and some of the first economic changes were the elimination of trade unions and establishment of the wage controls in German society (Wikipedia, 2006). These measures certainly helped the business community since trade unions had been able to strike as well as negotiate salaries on a collective basis. Needless to say businesses approved of these ideas and worked hand in hand with the Nazis to improve the economy as Hitler saw fit. The money supply to the economy was expanded with the aid of deficit spending with interest rates held firmly at 4.5%. Shell companies were setup such as the MEFO company which issued bonds but these were actually utilized to hide expenditure on arms which was a violation of the Versailles Treaty (Wikipedia, 2006). The creation of a black market was stopped simply because the Germans could send violators to concentration camps or shot after a summary trial. Imports were limited while exports were expanded leading to an overvalued mark. Despite all of these measures,

Feature Driven Development Or Fdd Information Technology Essay

Feature Driven Development Or Fdd Information Technology Essay Feature driven development or FDD was further developed by Jeff De Luca to lead a software development project for a large bank in Singapore in the year 1997. The project needs to be done by 15 month and 50 employees were involved for completing the project. Another person that introduced features into the FDD development was Peter Coad. Peter Coad used object modeling and feature list as an approach to make the project meet the requirements and develop the tasks for completing the project. FDD emphasizes on starting a project by first having a detailed plan of conducting the overall process by including the main planning, object model and feature list at the starting point of the project. These items can evolved freely because each process does not affect greatly on each other. The project manager serves as the administrative leader for the project. He or she makes sure that the project operates systematically and ensures that all the participants are focused on the task. Chief Architect The chief architect holds the responsibility for designing the overall system. They also need to consider all the design issues and make critical decisions. Development Manager The role for the development manager is to handle the day to day activities in the progress of the project and ends the conflict between that happens within the team. Chief Programmer The chief programmer is usually an experienced developer. They are mainly involved in leading smaller teams for the analysis, design and development of new features. The chief programmer also needs to identify the characteristics of the feature team so that he can choose the right classes and owners that are appropriate. Sometimes the chief programmers will need to work together to solve problems such as resourcing issues and report on the progress of the team. Class Owners Class owners are responsible for the class that has been assigned to. They are under the guidance of the chief programmer. Their work responsibilities include designing, coding, testing and documenting. Domain Experts The domain experts have the probability of a user, client, a sponsor, a business analyst or a combination of the previously mentioned. The developers rely on the knowledge of the domain expert on the requirements of the undeveloped system should perform. The next other roles below are roles that does not dominate the important roles but rather acts as a supporting role and additional roles in the structure of FDD methodology. ? Domain Object Modeling The main motive of this practice is to make all the stakeholders voice out there ideas so that the project has a guideline or a road map to where it is going. The object model is a continuously updated process for rooms of correction. Developing By Feature This practice emphasize that the FDD development is done by completing each feature before moving to the next. This feature works by collecting the point of views from the client which will be evaluated and take into consideration. It can be expressed in the form of , and achieving equilibrium between these actions. This feature usually can be completed within hours or days and have a maximum 2 weeks for completing the task. Class (code) Ownership Each developer or class owner is responsible for his/her class, hence it is very important that the class owner knows what are the goals that need to be achieved and he or she must understand the characteristics and behavior of the class. This is in order that the class owner will be the first one to inform and update the class for any changes that needs to be implemented on the project so that the class can adapt much faster to the situation. There is the risk of losing a team member in the class which might be a danger to the project. Hence involvement from the class owner is very important in this practice to make sure he or she has control of the class. Feature Teams In a feature team, the owner of the feature or also known as the chief programmer works with the class owners as a team. The implementation of the feature should be done very quick and effectively. This practice also has the characteristic of flexibility when changes occur. The required class owner is just added to the feature team depending on the requirements. The feature teams are combined and then breaks up after the feature has been completed. Sometimes the feature teams works together with other feature teams and a time and an individual maybe working for a few feature teams at a time. The work of a feature team ends when their feature has been integrated to the product. Inspections This practice in FDD is to make sure that the quality and the design and code are up to standard. Besides that, there are 2 other main purpose for this practice which is to make sure the team members understands the other classes that are involved and the other purpose is to act as a forced function to maintain the consistency of the project ¿Ã‚ ½Ã‚ ¿Ã‚ ½s coding standards. Regular Build Schedule This practice is encouraged to be done often and continuously based on the need of the project. It should be a practice that is done at more than once in a week. When a new feature has been updated to the current system baseline, it can then be tested and then be documented after demonstration to the customers or the project sponsors. Configuration Management This practice in FDD is dependent on the size, scope and complexity of the project. There is no unique structure for the configuration management for the FDD development but the team must make sure that they manage their artifacts well. Reporting/Visibility of Results The FDD uses a project tracking methodology to prevent that the project is done half way before entering the next task. The feature list is referred to build the milestones that need to be achieved and some weighing factors of it. The FDD mile stones can be defined as follow: Domain walkthrough ¿Ã‚ ½Ã‚ ¿Ã‚ ½complete; Design ¿Ã‚ ½Ã‚ ¿Ã‚ ½ready for inspection; Design inspection ¿Ã‚ ½Ã‚ ¿Ã‚ ½and any rework and reinspection complete; Code ¿Ã‚ ½Ã‚ ¿Ã‚ ½ready for inspection; Code inspection ¿Ã‚ ½Ã‚ ¿Ã‚ ½and any rework and reinspection complete; Promote to build ¿Ã‚ ½Ã‚ ¿Ã‚ ½all feature code checked in and ready for the next build; The weight for each milestone uses a simple computation method. It is simply the time required for that feature to be completed divide by the overall time needed to complete the overall feature. For example, if the design walkthrough requires 5% of their time to complete, then the weight for the milestone is to be 0.05(5% divide by 100). For computing the project status, it is the total milestones that have been completed divide by the number of features. For example, the current completed milestones are 183 in weight and the features are 200. Then the completion of the project is: Project status =(sum of currently completed milestones)/(the total number feature in the product) ¿Ã‚ ½Ã‚ ¿Ã‚ ½100% = 183/200 ¿Ã‚ ½Ã‚ ¿Ã‚ ½100% = 91.5% Advantages and Disadvantages of the Feature Driven Development Advantages Disadvantages It is better defined and measured by its 8 practices rather then the process flow. Create efficiency of individuals at making changes to a class The lost of the individual will bring a negative effect on the feature team. Owns the dynamic and flexible characteristics at adding required owners to a feature team. Lack emphasis on the configuration management. Should be a more detailed structure. Inspections are emphasized to ensure quality of design and codings. Sets milestones and ensures that the feature is done before continuing the next. Discussions: The feature driven development requires the owner of each class is fully involved in the feature and take responsibility for his or her class. Motivation is instill to the owner to work efficiently. The overall assumption from the stakeholders is very important to develop the object model of the project. The features must be first identified to make the project flow more smoothly. The milestones make sure that the previous progress is done before moving on to the next. This step is smart to prevent continuous work an unfinished task. Conclusion: The feature driven development provides good flexibility when a feature needs to be developed. Class owners are able to combine and disband based on the needs when developing the feature makes this methodology a very dynamic characteristic.

Prostitution in 18th Century England Essay example -- European History

Prostitution in 18th Century England "Miss B____rn. No. l 8 Old Compton Street, Soho Close in the arms she languishingly lies With dying looks, short breath, and wishing eyes. This accomplished nymph has just attained her eighteenth year, and fraught with every perfection, enters a volunteer in the field of Venus. She plays on the pianofort, sings, dances, and is mistress of every Maneuver in the amorous contest that can enhance the coming pleasure; is of the middle stature, fine auburn hair, dark eyes and very inviting countenance, which ever seems to beam delight and love. In bed she is all the heart can wish, or eyes admires every limb is symmetry, every action under cover truly amorous; her price two pounds." (Maccubbin 63) The above is an excerpt from Harris's List of Covent Garden Ladies, a listing of prostitutes published annually, and primarily aimed at the wealthy, as one might suppose from the rather exorbitant fee charged by the above Miss B___ rn. This particular biography is from the 1788 edition. Not all prostitutes were this expensive though. Some of the more "common" tarts available in London could be had for a shilling or two (Maccubbin). Prostitution, in the eighteenth century, was perhaps as close as it has ever been to being an acceptable livelihood. The crusading, abolishing Puritans had been hushed up, at least a little, and the emphasis shifted to the economic reality of trying, as a woman, to support oneself in the harsh climate of London. London's primary industry was wealthy people (Maccubbin 61), and the best, and sometimes only, way to make money was to entice said wealthy people to spend their money. Being a prostitute was really the most economically viable option. Working as a seamstre... ... up on the subject for this paper, and Goodness gracious, hidden amongst ridiculous numbers of capital letters is some rather graphic stuffy which I, in my naivete? was shocked had been written so far before the 20th century. History is not so prudish as many would have one think. Anyway, my overall point is simply that prostitution was an acceptable, and often recorded way of life in the 18th century, though things got, of course, more restrained as the century wore on and the spectre of Queen Victoria began to loom large and repressed in the age to come. Also, at this time, there was not as much medical data regarding just what venereal diseases could do to someone, and once people began to realize the effects, they began to exercise a little restraint. But, for most of the century, the ladies of the evening enjoyed a profitable and almost respectable business.